CX Trends 2021
Zendesk asked me to animate a series of social ads to support the launch of their yearly CX Trends Report. I joined the in-house team of designers and copywriters while this project was in the concepting phase, and we worked on the ideas collaboratively.
Daniel PetersenMusic, Sound, & Mix
01. The Quiz
The first ad was dedicated to a customer service personality quiz that Zendesk developed.
The goal of this ad was to drive sign-ups for the CX Trends webinar.
03. Equip Your Team
This ad focuses on findings from the trend report. I designed the storyboards, showing the journey of a ball through their daily activities, and highlighting the difference having the right support and tools can make.
04. Enhance Your CX
A tale of four shape shoppers. This ad shows the importance of CX in purchasing decisions, and directs the viewer to the trend report to learn more.