Hi, I’m Sara Farnsworth
A freelance motion designer based in Berlin.
CX Trends 2021
Client: Zendesk
Zendesk asked me to animate a series of social ads to support the launch of their yearly CX Trends Report. I joined the in-house team of designers and copywriters while this project was in the concepting phase, and we worked on the ideas collaboratively.
Credits
Sara Farnsworth
AnimationStoryboards
Eve Spears
DesignStoryboards
Julia Oller
CopyHazel Wong
DesignStoryboards
Daniel Petersen
Music, Sound, & Mix01. The Quiz
The first ad was dedicated to a customer service personality quiz that Zendesk developed.
02. Webinar
The goal of this ad was to drive sign-ups for the CX Trends webinar.
03. Equip Your Team
This ad focuses on findings from the trend report. I designed the storyboards, showing the journey of a ball through their daily activities, and highlighting the difference having the right support and tools can make.
04. Enhance Your CX
A tale of four shape shoppers. This ad shows the importance of CX in purchasing decisions, and directs the viewer to the trend report to learn more.
