Bubble and AI
Bubble approached me to create a video announcing their development of a new AI product.
Eve SpearsCreative Direction
Our goal was to create an animated asset to play at the BubbleCon conference, that could also be repurposed for landing pages and social media campaigns.
I worked in a nimble team of three: Creative Director, Designer, and Animator. We developed the storyboard collaboratively—starting with a multi-color bubble to symbolize the excitment of a new idea.
This video was all about building hype, so we crafted an energetic feeling through choice of music and fast-paced shots. I used quick camera moves to keep the UI scenes dynamic.