Our goal was to create an animated asset to play at the BubbleCon conference, that could also be repurposed for landing pages and social media campaigns.
Concept
I worked in a nimble team of three: Creative Director, Designer, and Animator. We developed the storyboard collaboratively—starting with a multi-color bubble to symbolize the excitment of a new idea.
Pacing
This video was all about building hype, so we crafted an energetic feeling through choice of music and fast-paced shots. I used quick camera moves to keep the UI scenes dynamic.
