One of the Zendesk video team’s recurring challenges is to keep the company’s customer story library engaging. I selected one of our pre-existing interview cuts, and used it as a template how we could approach making customer stories in the future. My goal here was help carry the viewer through the ideas with visually pleasing animation, but also to to keep the style simple enough that it could potentailly be applied to a sizeable video series.
Creative Direction: Kevin Cline
Design: Sara Farnsworth, Kevin Cline
Editing: Kevin Jones
Produced by Zendesk